Runs on your machine. Nothing leaves it.

Your coaching AI. On your machine. No monthly fee.

Your coaching AI. On your machine. No monthly fee.

Your coaching AI. On your machine. No monthly fee.

A private assistant that drafts nutrition plans and workout programs for every client — fat loss, muscle gain, or general health — built around your method, not a generic model’s.

A private assistant that drafts nutrition plans and workout programs for every client — fat loss, muscle gain, or general health — built around your method, not a generic model’s.

No per-client fees · No usage limits · Your clients’ data stays with you

No per-client fees · No usage limits · Your clients’ data stays with you

THE PROBLEM

The tools you’re paying for punish you for growing.

The tools you’re paying for punish you for growing.

The tools you’re paying for punish you for growing.

Costs compound as you scale

Nutrition is a paid add-on. Automation is another. At 25+ clients on Everfit you’re near $128/month — TrueCoach at 50 clients runs $107–165. Every new client raises your bill.

Client health data is leaving your hands

Injury history, eating patterns, body composition, medications. If you paste any of it into ChatGPT or a cloud tool, it’s going through someone else’s servers right now.

Generic AI undercuts what you sell

If a client can get the same plan from ChatGPT for free, your value is your judgment. A private assistant encodes your methodology — so every plan is consistently yours.

THE MATH

What you pay now vs. what you’d own

What you pay now vs. what you’d own

What you pay now vs. what you’d own

What you pay now

$107–165

$107–165

/month, and climbing

Platform base plan

Platform base plan

$50–90/mo

$50–90/mo

Nutrition / meal planning add-on

Nutrition / meal planning add-on

$33–45/mo

$33–45/mo

Automation add-on

Automation add-on

$24–29/mo

$24–29/mo

Every new client or feature

Every new client or feature

Tier jump

Tier jump

With your private assistant

$0

$0

/month, forever

No per-client fees — 5 or 500 clients, same cost

No usage limits — draft as many plans as you need

Client data never leaves your machine

Trained on your method, certifications, and templates

OWNERSHIP

Own the system. Keep your method.

Own the system. Keep your method.

Own the system. Keep your method.

No subscription, no ceiling, no third-party servers. Book a 15-minute consult and see it draft a real plan for one of your clients — live, on one machine.

No subscription, no ceiling, no third-party servers. Book a 15-minute consult and see it draft a real plan for one of your clients — live, on one machine.

Prefer email? Reach out at jmsmddx@proton.me

Fitness Coach's Assistant by James Maddox

© 2026 · JMSMDDX